Lime brings together a leadership team from the insurance, financial services and consultancy sectors. The ambition; to marry experience with fresh eyes and fresh thinking.


Shaun Williams, CEO and Founder

Shaun has lived and breathed the life insurance business for more than 30 years.

With a particular interest in ‘needs analysis’ – speaking to people about their needs and marrying them up with the right insurance products, Shaun saw the importance of addressing the fact that well over 50% per cent of people aren't either insured or properly insured.

Shaun put together a group of like-minded leaders from across various sectors, and together with a blank sheet of paper on what was right and wrong with the current Life insurance business, Lime was born - a completely different model for Life and Health insurance.


Westpac, AMP, Colonial Mutual, and Aviva/Navigator as General Manager Distribution for Aviva responsible for Life Insurance, Corporate Superannuation, Navigator Platform and Fund Management.


Charlie Carrick, Head of Global Markets

Charlie has been involved in employee benefits technology since its inception. Following the successful launch of the first benefits platform in the UK, he moved to a global consultancy to do it all again.

With that technology now rolling out across the world, he started working directly with consultancies, clients and providers on their propositions for the ever-changing pensions and benefits landscape. Then Charlie met Shaun and realised that the future of protection products was about to change, and he had another chance to be at the forefront of a revolution.


Having worked across providers including NPI and Britannia and consultancies including Swire, Orbit and JLT, Charlie understands the issues and complexities of change.


Michael Brown, Head of Global Risk & Compliance

Extensive experience in a UK regulated environment, focused on financial services and retail general insurance activities, including the Lloyd’s markets.


An Approved Person with the UK regulator and all of its predecessors, and currently performing that role across a number of businesses.
Previously a senior director of a top five financial services PLC Group and its head of Risk and Compliance across the UK and, in relation to financial services, globally.

Michael is a respected leader in developing “new world” propositions for insurers and employees of major employers.


Anita Williams, Head of UK Risk & Compliance

Anita has worked in risk and compliance within the UK financial services sector for over 20 years, more recently specialising in delivering financial services and retail general insurance products through digital technology. 


Prior to joining Lime in 2016, where she is responsible for risk, compliance and financial crime, Anita worked within risk and compliance for a number of leading financial services firms, including Orbit and JLT.  She gained considerable experience through these roles in developing and delivering a number of successful pensions and benefits platforms in the UK, which has been invaluable for Lime.       


Stephen Law, Head of Technology

Stephen has over 14 years’ experience in web development and software architecture across a range of industries including financial services, technology and retail. After a successful career as as software developer and architect, Stephen made the switch to consultancy allowing him to provide his vast knowledge and experience on a client by client basis. Most recently Stephen has been focusing on cloud based solutions helping businesses to reduce costs and scale their infrastructure based on demand. He is passionate about his field and often spends his spare time researching the latest technologies and methodologies.


Stephen has a proven track record of delivering agile and practical solutions for clients such as HBOS, Perivan and Optical Express.

Gillian Geldenhuys, Senior Analyst

Gillian has a broad platform of experience in both the startup and corporate world, spanning multiple sectors, from Telecoms, Internet Services and Mobile Social Networking to Mobile Payments platform and front-end technology.

Her passions are analytical thinking, creativity in problem identification and solution design, building a brand to be proud of and influencing a culture of professionalism and knowledge sharing.